Keywords

Keywords are used by editors to classify and concisely describe contents and by search engines to index contents and make them available to user searches.

Keywords and search engines

All search engines have indexing services that find pages on the internet and classify them in their database to support user searches.

To accomplish this, indexing services preferentially use keywords entered by editors on contents.

The choice of keywords can then be considered as a marketing operation, which aims to attract the audience on his page.

For this reason it is important to choose keywords which are not only relevant to the topic, but also appealing to the target audience of the message contained in the page.

Keywords and Tag Cloud

Published on 13/11/2012 by Enrico Tozzi